Use of Mark: What is the use of mark guidelines?
NORMEC VERIFAVIA ensures that the use of its mark in client communications accurately reflects the scope and validity of the environmental claims verified, maintains the credibility of the verification process, and upholds the integrity of the mark itself. The guidelines are as follow:
- Scope of Use: The NORMEC VERIFAVIA mark can only be used in relation to claims that have been specifically verified or validated by NORMEC VERIFAVIA. It must not be applied to imply a broader endorsement of the organization’s overall environmental performance or other unverified aspects.
- Clear Association: Any use of the NORMEC VERIFAVIA mark must be clearly associated with the specific claim or statement that has been validated or verified, including a reference to the relevant validation/verification statement.
- No Misrepresentation: The use of the NORMEC VERIFAVIA mark must not mislead stakeholders or the public about the nature and scope of the verification or validation performed. It should accurately reflect the findings and conclusions of the verification or validation process.
- Documentation and Approval: Clients wishing to use the NORMEC VERIFAVIA mark must obtain explicit permission and follow any guidelines provided by NORMEC VERIFAVIA. This may include submitting proposed uses for approval to ensure compliance with NORMEC VERIFAVIA’s standards.
- Integrity of the Mark: The mark must be used in a manner that maintains its integrity, meaning it should not be altered, distorted, or used in a way that diminishes its value or the reputation of NORMEC VERIFAVIA.
- Transparency: Guidelines for the use of the NORMEC VERIFAVIA mark should encourage transparency, allowing stakeholders to understand the basis of the validation or verification and access relevant documentation or reports.
- Termination of Use: The guidelines should specify conditions under which the use of the NORMEC VERIFAVIA mark must be discontinued, such as the expiration or revocation of the validation/verification statement.
